How is it different from the Fractional Lead Generation Agency?

It comes down to where the system lives. With the agency, outbound runs on our infrastructure and we hand you the leads. Here the system is built in your stack and it's yours; we run it from the inside and maintain every integration. It costs more because there's more to build and maintain, and in return you don't depend on us for it to exist.

How is it different from Fractional Revenue Operations?

Fractional Revenue Operations covers the whole function: pipeline, forecast, targets, commissions, reporting and CRM governance. The GTM Engineer runs and maintains the pipeline machinery that feeds that process. You can take them separately or together.

Do you work with our tools, or do we have to change our stack?

With yours. We only propose a change when the current tool prevents something specific, and with the cost of the migration on the table.

Do you guarantee a number of meetings?

No. We set an objective, review it every month with the data in front of us and adjust, but no service on this site commits to a quota.

What are the contract terms?

Minimum three months: between building the system in your stack and reading the first results, there's no data to decide on any sooner. At the end of the third month we hold a joint review and you decide whether to continue.

ALWAYS ON · LEVEL 2

Fractional GTM Engineer: we run outbound from a system built in your stack, and we maintain every integration

Your sales team's technical specialist, working inside your tools: we build the outbound system in your stack, we run it — lists, enrichment, sequences, qualification — and we build and maintain all the integrations and workflows that connect it to the CRM. The system is yours from day one.

Book a call See pricing ↓

The situation

If any of these sounds familiar

[01]

Lists are built by hand, one by one

Someone exports, cross-references in a spreadsheet and pastes into the sequencer. The real cost is that next week's list is built from scratch all over again.

[02]

Enrichment data arrives incomplete and nobody measures it

A single provider covers half the accounts, and the other half enters the pipeline without the fields that decide priority.

[03]

Deliverability only gets attention once it's already dropped

Domains, mailboxes and warm-up get looked at on the day replies stop, not before.

[04]

Every new tool adds another copy-paste step

What goes into one doesn't reach the other, and someone copies data between tabs every week.

[05]

Nobody can explain where a given contact came from

Without source traceability, there's no way of knowing which part of the engine is working.

The stack is paid for. But nobody's connected it, and nobody runs it.

What it is

Your system, run from the inside.

It's the second Always On level: the outbound system is built in your stack — your accounts, your sequencer, your CRM — and we're the ones who run it every week, from list building to reply qualification. We also build and maintain the integrations and workflows between applications, which is where a pipeline engine breaks silently. Unlike the previous level, here you don't depend on our infrastructure: if we stop working together, everything stays in your hands.

What we deliver

✓An outbound system built in your stack: lists, waterfall enrichment, sequences and qualification

✓Weekly outbound operation: campaigns launched, adjusted and measured, one variable at a time

✓Sending infrastructure on your secondary domains, monitored every week

✓Integrations and workflows between applications, with an execution log and an owner

✓Every contact in the CRM with its source and the fields used to prioritise it

✓On-call support and maintenance: vendor changes, rate limits, failing flows

Always On

Who it's for, and who it isn't

✓You want outbound to run on your accounts and your CRM, not on a vendor's, and you want someone to run it.

✓You're paying for tools — Clay, a sequencer, the CRM — and nobody has the time to make them talk to each other.

✓The automations you have were built by someone who has since left, and nobody dares touch them.

✓You know what you want the system to do; what's missing is someone to build it, run it and maintain it every week.

×This is not for you if you haven't decided who you sell to yet. Without an ICP, automating only speeds up the mistake.

×This is not for you if you'd rather not touch your stack and have everything run on someone else's accounts: that's the Fractional Lead Generation Agency, the previous level. Here the system lives in your tools.

The process

What we run and maintain every month

[01]
The system, in your stack
We turn manual list building into repeatable flows, set up waterfall enrichment with measured coverage and leave the sequences connected to the CRM. All on your accounts.
- Deliverable: documented list and enrichment flows, in your tools
- Cadence: first few weeks, then continuous
[02]
Running outbound
We launch and adjust the campaigns on the prioritised accounts, qualify the first reply against your criteria and pass it to your sales team. A new test every fortnight, one variable at a time.
- Cadence: continuous, with a monthly review of results
[03]
Integrations and workflows
Manual transfers between tools become flows with an execution log, and every piece of data that enters the CRM arrives with its source. Whatever gets connected gets documented.
- Deliverable: flows in n8n, Zapier or native, documented
[04]
On-call and engine maintenance
Everything you build eventually breaks: vendors that change their API, limits that are reached, flows that fail silently, deliverability that drops. Someone looks at that every week.
- Cadence: weekly

The result

What you walk away with

✓Prospecting goes out every week from your own accounts, without depending on someone in the team having the time.

✓Every contact that enters the CRM arrives with its source and with the fields used to prioritise it.

✓Automations have an owner, a log and documentation, instead of living in one person's head.

✓The system is yours from day one: if we stop working together, you keep it, working and documented.

Investment

What it costs, up front

From €2,500/month+ VAT, licences and tokens

The price depends on the sending and enrichment volume, the number of flows and integrations to build and maintain and the number of active segments and channels.

Talk to us for a firm quote

Frequently asked questions

Before you ask

From €2,500/month plus VAT. Licences for the tools in your stack and AI tokens are extra. It scales with the sending volume, the number of flows and integrations to maintain and the active segments. Minimum three months.

Where it fits

What comes before and after

Before this

Outbound System

After this

Fractional Revenue Operations Fractional Lead Generation Agency

Further reading: Multichannel cadences: what separates spam from prospecting

Add a GTM Engineer to your team

Tell us how your pipeline works today and we'll tell you honestly where we'd start, or whether we're the right fit.

Book a call

30 minutes, no sales pressure.