How is it different from the free self-assessment on this site?

The self-assessment uses your perception: you mark the statements you recognise, and the method tells you where they come from and where to start. The RevOps & GTM Diagnostic applies the same method to your data (the CRM, your real pipeline, team interviews), confirms the symptoms with evidence, including the ones you can't see from the inside, and ends with the priority order, with prices. The language is the same on purpose: the self-assessment is a cut-down version of what you'd be buying.

What if the Diagnostic says we don't need anything?

We tell you anyway. The report doesn't depend on selling you the next project — that's exactly why we charge for it.

Do you need access to our CRM?

Yes, temporary admin access, plus the pipeline data from the last few months. If you prefer, we revoke it when we deliver the report.

Can we implement the plan ourselves?

Yes. The plan is yours and it's written so that someone else can carry it out. We lose the project, and you're left with honest things to say about us.

DIAGNOSTIC

RevOps & GTM Diagnostic: a full audit of your sales process and the system behind it

We go through your whole sales process and the system behind it — CRM, data, automations and the people who use them. You get the symptoms we confirm, with evidence: where each one comes from, what it breaks and what to fix first, priced. Three weeks, fixed price, credited in full against the next project if you go ahead with us.

Book a call See pricing ↓

The situation

If any of these sounds familiar

[01]

Everyone on the team gives you a different explanation

Sales says there aren't enough leads, marketing says they aren't followed up on, and leadership says the forecast keeps being missed. All three are describing the same problem from their own side.

[02]

You're about to buy a tool to solve it

A new CRM, an outbound platform, a dashboard. The problem is almost never the tool, and the new tool inherits the old process.

[03]

You're missing the number and can't see where it slips

If you don't know whether the problem was lead flow, conversion or price, any improvement plan is a gamble.

[04]

You've tried to fix it in-house and it hasn't stuck

Someone on the team took it on as a side project, made progress for two weeks and went back to what was urgent.

[05]

You're going to add people to sales in the coming months

Bringing new people into a process that isn't written down multiplies the cost of every hire.

Nothing's completely broken. But you're missing the number, and nobody can prove why.

What it is

An audit that ends with what to fix first, not a report that gets filed away.

In three weeks we go through the sales process from start to finish — from how you decide who to contact to how a customer renews — and the system that supports it, with the same method as this site's self-assessment but on your real data. At the end you won't have a list of everything that could be better. You'll know what's broken, why, what order to fix it in and what each piece costs.

What we deliver

✓System inventory: CRM, data model and automations, as they are actually used

✓Interviews with the people who sell, prospect and run the reports

✓Symptoms confirmed with evidence across the seventeen components of the sales system

✓The cause of each symptom and what it breaks if it stays unresolved

✓Priority plan: what to fix first, in order, with the price of each piece

✓Readout session with the team or leadership

Diagnostic

Who it's for, and who it isn't

✓You know something isn't working in your sales engine, but everyone on the team blames something different.

✓You're about to invest in fixing it and want to know the order first, before you spend budget on the wrong piece.

✓You want an informed outside opinion, not a free audit that's really a sales call.

✓You need a document that backs up the decision with the team, a partner or the board.

×Not for you if you already know exactly what's broken and only need hands to build it — go straight to the relevant project.

×Not for you if you're after a free second opinion: this is paid work, and that's what lets us say what we think.

The process

How it works, exactly

[01]
Access and system review
We review the CRM, the data model, the automations and how it's actually used — not how the manual says it should be.
- Deliverable: inventory of what's there
- Duration: first week
[02]
Interviews with the people who sell
We talk to the founder, the people who prospect and the people who run the reports. The gap between the three versions is often the most useful finding.
- Deliverable: notes and contradictions found
- Duration: first and second week
[03]
Confirmed symptoms and where they come from
We go through the seventeen components of the sales system with the same method as the self-assessment, but on real data instead of perception: which symptoms are confirmed, what causes each one and what it breaks if it stays unresolved.
- Deliverable: the confirmed symptoms with evidence, their cause and their consequences
- Duration: second and third week
[04]
Build plan with prices
What to fix first and why, what can wait, and how much each piece costs. The priority rule is explicit: if the process is broken, you don't start by pouring in more leads.
- Deliverable: prioritised plan + presentation session
- Duration: third week

The result

What you walk away with

✓You get one document that shows what's broken, with evidence, and the answer doesn't change depending on who you ask.

✓You know in what order to fix it, with the reasoning explained — not a list of everything that could be improved.

✓You know how much each piece costs before committing budget.

✓If you decide to build with us, the cost of the Diagnostic is credited in full against the next project.

✓If you'd rather build it in-house, you keep the plan anyway. It's yours.

Investment

What it costs, up front

Fixed price: €1,500+ VAT

Credited in full against the next project if we carry on.

Talk to us for a firm quote

Frequently asked questions

Before you ask

Fixed price: €1,500 plus VAT. It's the only product with a published fixed price, and it's credited in full against the next project if you go ahead.

Where it fits

What comes before and after

After this

RevOps & GTM Projects Outbound System AI Transformation for Sales Teams

Further reading: 5 signs your CRM needs an audit · What is RevOps (Revenue Operations) and why you need it

Start with the RevOps & GTM Diagnostic

Tell us how your pipeline works today and we'll tell you honestly where we'd start, or whether we're the right fit.

Book a call

30 minutes, no sales pressure.