Outbound System: we design and build the engine that generates pipeline, and hand it over running
In twelve weeks we build your complete outbound engine: ICP and prioritised accounts, signals, sending infrastructure, sequences by persona and the qualification loop into the CRM. Your team runs it. If you'd rather we ran it, that's Always On.
If any of these sounds familiar
The target accounts exist, but the priority isn't clear
There's a list, and people write to whoever shows up first on LinkedIn instead of whoever actually has the problem right now.
The message changes depending on who writes it
And nobody knows which one works best, because there's no structure to measure it against.
Campaigns happen, but they feel disconnected
One is launched, paused, and picked up again two months later with another segment and another subject line. Nothing compounds.
Prospecting goes out from your main domain
Without separate domains or warm-up, the day someone marks an email as spam, the whole team's deliverability takes the hit.
Nobody knows what happens to an account that doesn't reply
There's no rule for when to come back and no signal to trigger it, so you either push too hard or lose it for good.
You do outbound, in theory. It just doesn't work as a system yet.
A system, not a campaign.
The job isn't to launch a few sequences and hope they land. In twelve weeks we design and build, inside your stack, the complete machine: who to contact and why, which signal decides the timing, what infrastructure it's sent from, what message each profile receives and how the qualified reply reaches the CRM. At the end you won't just have activity. You'll have a way of working your team can repeat and measure.
What we deliver
Who it's for, and who it isn't
How it works: three phases
- [01]
Define where to aim
We turn the ICP from adjectives into filters someone else can apply, build the universe of accounts and rank it, and define which signal shows that an account is moving.
- Deliverable: documented ICP, prioritised list and defined signals
- Duration: first month
- [02]
Build the system
Sending infrastructure, waterfall enrichment, sequences by profile and the integrations so that every reply reaches the CRM with its source. All inside your accounts, not ours.
- Deliverable: system in production in your stack, documented
- Duration: second month
- [03]
Activate and calibrate
We launch the first campaigns on the priority accounts and adjust one variable at a time, so results can be attributed. Your team operates it from here, with us alongside.
- Deliverable: first campaigns live, results review and operating playbook
- Duration: third month
What you walk away with
Case in point: 19 leads and 11 meetings in 4 weeks
After · Workplace social wellness
“Working with Guille means going from trying to sell to having a system that helps you sell. We defined the ICP and built a strategy around the right profile, without wasting time. He is very action-oriented and fast. The result? Lots of meetings that are already turning into business. In the end, that's what it's for: selling more, and selling better.”
- Leads generated
- 19
- Meetings booked
- 11
What it costs, up front
We fix the figure with the scope, in writing, before we start. If you've done the RevOps & GTM Diagnostic, it comes straight from it. What drives it: the number of buyer profiles and segments to cover, the number of signals to monitor and their technical difficulty, the number of mailboxes and domains to set up and whether it has to integrate with an existing CRM or the CRM is implemented at the same time.
Before you ask
The programme is quoted according to the number of profiles, signals and mailboxes, and the figure is agreed with the scope, before starting and in writing (if you're coming from the Diagnostic, it comes out of it). We don't publish a "from" price here: the range between a system for a single segment and one for three markets is too wide for a figure to be honest.
What comes before and after
Build your outbound system
Tell us how your pipeline works today and we'll tell you honestly where we'd start, or whether we're the right fit.
30 minutes, no sales pressure.