Revenue Optim
Who we work with

From founder to sales team

Put what the founder knows in the team's hands.

You have built something that works. Customers want it, revenue is growing. But the founder is still at the centre of everything: leading the pitch, closing the deals, deciding the message and solving the problems. And you know that doesn't scale.

Moving from founder-led sales to a sales team is one of the transitions that define a growing company. It's less about hiring someone to “take sales off your plate” and more about designing the next version of the organisation: what team to build and around what system, which markets to prioritise, how to decide on data rather than instinct, and which tools will support the next stage instead of holding it back.

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What usually happens

It looks fine from the outside. Inside, it looks like this.

  • [01]

    The ICP is only partly defined and isn't written down, so every new person interprets it their own way

  • [02]

    Onboarding someone means having them shadow the founder, because there's nothing written to read

  • [03]

    The CRM stages describe what the seller does, not what the buyer has done

  • [04]

    The real forecast lives in a parallel spreadsheet that only the person who built it understands

  • [05]

    Poor-fit customers get signed when the quarter looks weak, and it shows later

We help you

There's no ready-made playbook for this. We'll build it with you.

✓Move from ad hoc selling to a structured, repeatable sales process
✓Turn what the founder knows into documented systems the future team can use
✓Build the first sales team around a system that gives it structure and support
✓Set up a CRM and pipeline you can use to forecast, prioritise and focus
✓Align product, sales and marketing around a clear story and strategy
✓Use automation and AI to gain leverage from day one
Where our services fit

What usually fits this situation

Here's the order that usually works:

DIAGNOSTIC

RevOps & GTM Diagnostic

Before you hire your first salesperson, find out what needs writing down and in what order. The Diagnostic turns the founder's intuition into a priced plan.

See the service →
REVOPS & GTM PROJECTS

RevOps & GTM Projects

ICP definition, value proposition and CRM implementation: the three pieces a first sales team needs to have in writing before it starts.

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ALWAYS ON

Fractional GTM Engineer

Outbound running in your stack from day one, operated by us, while you build the team. When the team's ready, the system is already yours.

See the service →
This is for you if

Here's what we look for before a call.

✓The founder still closes most of the deals, or all of them
✓You're hiring into sales in the next few months
✓You've proven that the market wants what you've built
✓You want sales knowledge to stop living in a single person

A different situation? See the other situations →

You've done the hard part: proving the market wants it.

Now it's time to build the system that takes it further. We'll show you where to start.

Book a call

30 minutes, no sales pressure.

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