You have a number to hit. We build the system to get there.
If growth costs more than it should, your sales system isn't built to scale. We work with B2B companies to find what's holding growth back, then fix process, data and execution in the right order.
One diagnostic, three kinds of project and three levels of ongoing service.
Each one builds on what the one before settles, and we'll tell you when you can skip one.
Three levels, from least to most embedded in your team.
Where the funnel breaks, and what we do at each stage.
From the whole market to the customer who stays: six stages, and why a project exists at each one. Nothing's completely broken. But it isn't working either.
Every company that could buy from you: the TAM.
- Why a project exists here
- Without an account universe built on written criteria, the target account list gets rebuilt from scratch every quarter and nobody trusts the last one.
- What we do
- We define the ICP with verifiable inclusion and exclusion criteria, build the TAM on firmographic parameters and split territories with no overlaps.
Which stage are you at? Tick what you recognise in the self-assessment (in Spanish for now) →
The usual fix is to add more.
More tools. More campaigns. More people. More budget.
That usually makes the system harder to manage, not easier to scale. We fix how the sales system works — not just inside each team but between them. That's where growth quietly breaks, and where nobody's sure who owns what.
So order matters: if the process is leaking what already comes in, pouring more in isn't the first move. It's also why the first thing we sell is a diagnostic, not a project.
How we work, phase by phase →RevOps & GTM Diagnostic
If you have a number to hit and don't know what's holding it back, this is where you start. In three weeks:
- We identify what's holding growth back, with evidence rather than opinions
- We set the priority order and what each piece costs
- You walk away with a plan that's yours, whether or not you keep working with us
It's not a report that gets filed away. It's the build plan, and the fee is credited in full against the next project if we carry on.
Credited in full against the next project.
Projects with a beginning and an end
RevOps & GTM Projects
Every project has a scope agreed in writing before it starts, a deliverable that works inside your CRM and your tools, and an end. They're grouped into five categories — data and ICP; messaging and outreach; CRM, data and forecasting; content and demand channels; and CRM implementation — and bought on their own or in the order the Diagnostic sets. The three demand channels are the exception: they're billed monthly, because that work never ends.
- Scope agreed in writing before starting, with a deliverable and a deadline
- The piece built inside your CRM and your tools, not in a parallel environment
- Data loaded and verified, where the project produces any
Outbound System
The job isn't to launch a few sequences and hope they land. In twelve weeks we design and build, inside your stack, the complete machine: who to contact and why, which signal decides the timing, what infrastructure it's sent from, what message each profile receives and how the qualified reply reaches the CRM. At the end you won't just have activity. You'll have a way of working your team can repeat and measure.
- ICP with verifiable criteria and a prioritised account list, with the scoring explained
- Map of roles per account: who decides, who evaluates, who uses and who blocks
- Sending infrastructure set up and monitored: secondary domains, mailboxes, warm-up and rotation
- [01]Define where to aimDeliverable: documented ICP, prioritised list and defined signals
- [02]Build the systemDeliverable: system in production in your stack, documented
- [03]Activate and calibrateDeliverable: first campaigns live, results review and operating playbook
AI Transformation for Sales Teams
We're not here to explore AI for the sake of it. In twelve weeks we work with you to identify where AI genuinely improves how the team sells, decide what to buy and what to build, and implement it inside the tools and workflows you already use: account research before every conversation, qualification filled in from the transcripts, outbound drafted from the signal, pipeline review with the at-risk opportunities already flagged. At the end you won't have a list of ideas. You'll have use cases in production and a team that uses them.
- Map of use cases across the whole sales process, prioritised by impact, feasibility and speed
- Decision on what to buy and what to build for each case, based on your stack and your data policies
- Process redesign with AI built in, not as a separate layer
- [01]Where it adds valueDeliverable: prioritised use cases and a buy / build recommendation for each case
- [02]Build and integrateDeliverable: use cases in production, integrated and with an execution log
- [03]Adopt and measureDeliverable: adoption sessions, internal guide and measurement framework
Three levels. From least to most embedded in your team.
Outbound run on our system, outbound run from yours, or the whole Revenue Operations function. Take one on its own or combine them; none includes the others.
Conditions, before you ask
- — Three months minimum: before that, there isn't enough data to tell whether it's working.
- — Fees are quoted without VAT, and licences and tokens are separate.
- — What we build is documented, it's yours, and it keeps working without us. With the Agency, you keep the leads, the messaging and everything we've learnt.
We fix how the whole system works, not just its parts.
These aren't new rules: each one is already written into the service it affects.
No lists and no guaranteed meetings
We don't sell lead lists and no service promises a number of meetings. The two options that prospect for you — Fractional Lead Generation Agency from our system, Fractional GTM Engineer from yours — set an objective and review it monthly against the data, with no committed number.
The Diagnostic comes first
It's where we recommend starting, it costs exactly what's published, and it's credited in full if we carry on. If you decide to build it in-house, the plan is still yours. Skip it only when you already know exactly which piece is next.
Inside your stack
We build in the tools you already use and with your team, not in a parallel environment that has to be migrated later. Whatever isn't used gets fixed or removed. The exception is Fractional Lead Generation Agency, which prospects from our infrastructure on purpose.
The system is documented and it's yours
Documentation, playbooks and training are part of the delivery. If we stop working together, the system keeps working without us. With the Agency, what stays with you are the leads, the messages and everything learnt.
The price is stated up front
The Diagnostic and the three Always On levels have a published 'from' price. Projects and programmes are quoted in writing against the scope before we start (after the Diagnostic, if you've done one). The factors that move the figure are published on each page. Whatever changes the price is said beforehand, not on the invoice.
Three months minimum on Always On
Before that there isn't enough data to know whether it works. At the end of the third month there's a joint review and the decision to continue is yours.
You have a number to hit. Let's make sure the system can get there.
Half an hour to see where you think you need help, and come away with a clear idea of where to start.
30 minutes, no sales pressure.