Services firms that live on inbound and referrals
Your next client shouldn't depend on someone recommending you.
Many consultancies, agencies and professional firms grow without ever having prospected: work comes through the website, a former client or a referral. It works, and that's precisely why it's hard to change. Then one quarter nothing comes in, or what does is work you don't want, and there's no lever to pull: you can't ask referrals to arrive sooner.
We help services firms keep what works — reputation, relationships, word of mouth — and build what is missing alongside it: a written ICP to decide which work you want, a systematic way to ask for referrals, a fast, qualified response to inbound, and outbound that works the accounts you want to win instead of waiting to be found.
It looks fine from the outside. Inside, it looks like this.
- [01]
Referrals arrive on their own, and asking for an introduction is nobody's job in particular
- [02]
The website explains what the company does and ends in a contact form
- [03]
Clients who don't fit are accepted when the quarter is looking weak, and it shows later
- [04]
Every proposal is rewritten from scratch in Word and pricing is done by gut feel
- [05]
The partners sell between projects, when they find the time
There's no ready-made playbook for this. We'll build it with you.
What usually fits this situation
We start with the RevOps & GTM Diagnostic: where your work comes from today, how much is lost along the way and what is missing so you don't depend only on being found. What usually fits best after that:
From a client project: 19 leads and 11 meetings in 4 weeks
After · Workplace social wellness
“Working with Guille means going from trying to sell to having a system that helps you sell. We defined the ICP and built a strategy around the right profile, without wasting time. He is very action-oriented and fast. The result? Lots of meetings that are already turning into business. In the end, that's what it's for: selling more, and selling better.”
- Leads generated
- 19
- Meetings booked
- 11
Here's what we look for before a call.
A different situation? See the other situations →
Your reputation has brought you this far. A system takes you further.
We'll look at where your work comes from today and what it would take not to depend on that alone.
30 minutes, no sales pressure.