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The ICP, the value proposition and the fundamentals of RevOps: the decisions worth having in writing before investing in channels, in tools or in hiring. Where this fits in our work: RevOps & GTM Projects.

All GTM RevOps Outbound

GTM8 Jun 2026

Calculating your real ICP (not the one you think you have)

Many teams define their ICP by who they'd like to sell to, not by who actually buys and stays. Here's how to calculate it from the data in your own CRM instead.

Guille Chinchilla

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