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Outbound articles

Target accounts, signals, multichannel cadences and the sending infrastructure behind them. How to prospect with judgement, without volume for its own sake and without buying lists. Where this fits in our work: Outbound System.

All GTM RevOps Outbound

Outbound25 May 2026

Multichannel cadences: what separates spam from prospecting

What makes a cadence work isn't the channel. It's the sequence, the spacing between touches and the reason for each message. How to design one without spamming.

Guille Chinchilla

Outbound18 May 2026

ABM for small teams: where to start

You don't need a ten-person team or a seven-figure budget to do ABM properly. You need a short list of target accounts, signals and plays your team coordinates.

Guille Chinchilla