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RevOps articles

The CRM, the data that feeds it, the handoffs between marketing and sales and the reporting built on top. What to review, in what order and how to tell whether the problem is the process or the tool. Where this fits in our work: RevOps & GTM Diagnostic.

All GTM RevOps Outbound

RevOps1 Jun 2026

What is RevOps (Revenue Operations) and why do you need it?

RevOps isn't a new department. It's the function that gets sales, marketing and customer success to share one data model, one process and one set of reports.

Luis Vidal

RevOps11 May 2026

Marketing and sales SLA: how to make it stick

A marketing and sales SLA that only lives in a document is useless. Here's which definitions it needs and how to make it part of your day-to-day process.

Luis Vidal

RevOps4 May 2026

5 signs your CRM needs an audit

If your sales team no longer trusts the forecast, the problem is almost never the tool. It's the process. Here are five signs that your CRM needs an audit.

Luis Vidal